About Datafy.

Datafy is de stille kracht achter de groei van tientallen e-commerce merken in Nederland.

In a marketing world where everything is measurable but little is certain, Datafy brings clarity. Our platform helps brands make better decisions every day — not based on gut feeling, but on clean, robust data.
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Datafy was founded by Auke Pot (PhD in Mathematics) and Paul Hissink (Marketing Strategist and Entrepreneur). Coming from two different worlds, they arrived at the same insight: modern marketing has become too complex for simple dashboards or intuition. Between raw data and decision-making, noise creeps in — from flawed models, incorrect assumptions, or broken data. And those mistakes cost growth.


That’s why we built Datafy: software that cleans, connects, and interprets marketing data — so marketers, e-commerce managers, and CMOs can steer based on insights they can trust. No black boxes, just transparent, explainable analytics.
From smart attribution to accurate ROAS tracking, from predictive models to dashboards that actually guide strategy — Datafy helps our clients optimize more than just their campaigns. It strengthens their entire marketing operation.

We don’t believe in hype. We believe in math. And more importantly: in people making better decisions when they finally hear the real story their data is trying to tell.