Feature
Precision buying of offline media
Choosing the best times and channels for TV or radio spots is often a guess for many companies. With the media optimizer, this too becomes a data-driven decision.
About the feature
Offline channels have a wide reach, are ideal for local targeting, and contribute to strong branding. The Datafy Dashboard combines both online and offline channels, analyzing the best times, channels, and programs for your ads. Spot insights provide clarity with detailed broadcast schedules and up-to-date buying advice, allowing you to deploy your media at optimal times. These weekly insights and results enable quick responses and adjustments.
