Feature
Perfect the customer journey with detailed conversion paths
A customer journey is rarely linear. Conversion path analysis provides the insights needed to understand which touch points contribute to your revenue and which need fine-tuning.
About the feature
The conversion path feature makes detailed optimization of different phases in the customer journey simple. Which route do customers take before making a purchase? Which awareness content influences sales? Which channels complement each other? In the Datafy Dashboard, you can precisely identify the path your customers take before making a purchase and which routes are the most profitable.
